Update: 11.04.2023

Last week: 13 week 2023 (27.03.2023 - 02.04.2023)

Last full month: March 2023


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW 87 320 -7.3% 2.6% 0 22 288 798 -7.5% 3.0% 0 -8.2%
MoM 435 862 5.7% 2.7% 0 112 473 444 0.4% 3.2% -0.2 5.5%
YTD 1 372 646 -67.8% 2.7% -3.3 365 917 672 -56.1% 3.4% -2.5 -28.9%
MAT 6 956 980 -54.3% 3.7% -2.9 1 552 394 222 -43.3% 3.9% -2.2 -18.9%
DEXALGIN
WoW 17 583 -0.1% 0.4% 0 9 233 642 0.3% 1.1% 0 -0.8%
MoM 74 776 24.2% 0.3% 0 39 532 681 19.7% 1.1% 0 18.7%
YTD 223 118 -64.9% 0.4% -0.4 119 290 407 -53.7% 1.2% -1 -22.5%
MAT 1 173 870 -42.6% 0.5% -0.2 548 464 234 -31.2% 1.4% -0.6 -13.3%
ESPUMISAN (ADULTS)
WoW 60 999 -1.6% 40.1% -0.5 37 441 551 -2.0% 48.6% -1.2 -0.4%
MoM 260 079 28.7% 40.6% 2.1 162 126 903 26.5% 49.8% 1.6 22.2%
YTD 700 176 -57.0% 39.6% -20.3 444 241 625 -45.1% 49.5% -16.3 -34.9%
MAT 3 357 430 -39.5% 47.3% -15.9 1 844 022 580 -30.1% 54.1% -14.5 -19.0%
ESPUMISAN BABY
WoW 22 404 -0.6% 30.4% 0.8 17 030 287 -0.8% 46.5% 0.8 -3.3%
MoM 96 604 19.7% 29.4% 0.1 74 163 891 17.5% 45.7% -0.8 19.3%
YTD 270 476 -42.7% 29.5% -10.4 209 920 534 -26.4% 46.3% -7.7 -22.5%
MAT 1 224 815 -27.1% 34.1% -6.5 830 230 967 -16.6% 48.2% -6.9 -13.1%
FASTUM
WoW 15 254 -3.0% 0.8% 0 9 230 798 -3.2% 2.2% 0 -1.3%
MoM 66 470 24.7% 0.8% 0 40 100 012 24.1% 2.2% 0 26.8%
YTD 190 413 -49.1% 0.9% -0.6 115 867 894 -37.5% 2.3% -0.6 -15.5%
MAT 856 565 -37.7% 0.9% -0.5 476 762 637 -26.7% 2.3% -0.7 -6.5%
IODOMARIN
WoW 79 197 -8.8% 23.9% -1.2 14 587 562 -8.4% 10.0% -0.5 -4.2%
MoM 349 294 32.6% 23.7% 1.4 64 750 326 31.0% 9.9% 0.8 24.8%
YTD 885 447 -6.6% 22.4% 2.8 164 612 067 -10.4% 9.0% 0.5 -18.3%
MAT 3 230 477 -4.8% 21.3% 0.4 620 987 887 -3.0% 9.2% -0.1 -6.7%
LIOTON
WoW 20 562 11.2% 1.9% 0.2 25 334 861 7.8% 4.5% 0.4 -1.5%
MoM 77 411 18.7% 1.6% -0.2 97 815 660 19.3% 4.1% -0.6 32.2%
YTD 206 533 -53.0% 1.7% -1 258 858 755 -39.7% 4.3% -1 -25.1%
MAT 1 018 390 -42.1% 1.9% -0.9 1 136 975 794 -26.0% 4.3% -1.3 -16.1%
MEZYM
WoW 217 081 -1.1% 18.3% 0.4 34 415 542 -1.5% 12.2% 0 -3.3%
MoM 975 082 21.9% 18.5% -0.8 154 752 854 22.6% 12.7% -0.3 27.4%
YTD 2 800 743 -59.4% 19.1% -11.9 440 633 308 -58.0% 13.0% -9.2 -34.2%
MAT 13 244 945 -41.5% 21.8% -8.3 2 036 325 226 -37.5% 15.3% -6.8 -19.2%
MIG 400
WoW 128 002 1.4% 2.6% 0.1 15 592 015 2.4% 1.9% 0 -0.8%
MoM 539 752 36.9% 2.5% 0.3 63 784 644 36.6% 1.8% 0.2 18.7%
YTD 1 443 389 -46.7% 2.3% -1.1 175 451 638 -44.1% 1.8% -0.9 -22.5%
MAT 7 130 004 -32.8% 2.9% -0.8 855 676 786 -28.9% 2.2% -0.8 -13.3%
PROSTAMOL
WoW 20 405 -8.6% 11.8% -0.7 30 354 654 -7.9% 13.0% -0.6 -3.5%
MoM 97 107 20.6% 12.7% -0.3 145 099 537 18.6% 14.0% -0.5 23.0%
YTD 272 844 -55.5% 13.1% -9.4 410 340 295 -52.1% 14.6% -9.3 -23.7%
MAT 1 205 953 -44.5% 15.4% -8.7 1 718 733 019 -39.4% 16.4% -9.3 -13.0%
RESPERO MYRTOL
WoW 22 674 -4.5% 6.9% 0.1 12 223 383 -5.9% 7.4% -0.1 -5.6%
MoM 102 002 8.3% 6.8% -0.2 56 908 801 3.9% 7.7% -0.7 11.7%
YTD 301 963 -40.6% 7.0% -2.9 171 583 452 -26.3% 8.1% -1.5 -16.4%
MAT 1 095 183 -6.1% 7.4% 0 562 303 388 5.2% 8.0% 0.5 -6.2%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 1 372 646 -67.8% 2.7% -3.3 365 917 672 -56.1% 3.4% -2.5 -28.9%
DEXALGIN 223 118 -64.9% 0.4% -0.4 119 290 407 -53.7% 1.2% -1 -22.5%
ESPUMISAN (ADULTS) 700 176 -57.0% 39.6% -20.3 444 241 625 -45.1% 49.5% -16.3 -34.9%
ESPUMISAN BABY 270 476 -42.7% 29.5% -10.4 209 920 534 -26.4% 46.3% -7.7 -22.5%
FASTUM 190 413 -49.1% 0.9% -0.6 115 867 894 -37.5% 2.3% -0.6 -15.5%
IODOMARIN 885 447 -6.6% 22.4% 2.8 164 612 067 -10.4% 9.0% 0.5 -18.3%
LIOTON 206 533 -53.0% 1.7% -1 258 858 755 -39.7% 4.3% -1 -25.1%
MEZYM 2 800 743 -59.4% 19.1% -11.9 440 633 308 -58.0% 13.0% -9.2 -34.2%
MIG 400 1 443 389 -46.7% 2.3% -1.1 175 451 638 -44.1% 1.8% -0.9 -22.5%
PROSTAMOL 272 844 -55.5% 13.1% -9.4 410 340 295 -52.1% 14.6% -9.3 -23.7%
RESPERO MYRTOL 301 963 -40.6% 7.0% -2.9 171 583 452 -26.3% 8.1% -1.5 -16.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 6 956 980 -54.3% 3.7% -2.9 1 552 394 222 -43.3% 3.9% -2.2 -18.9%
DEXALGIN 1 173 870 -42.6% 0.5% -0.2 548 464 234 -31.2% 1.4% -0.6 -13.3%
ESPUMISAN (ADULTS) 3 357 430 -39.5% 47.3% -15.9 1 844 022 580 -30.1% 54.1% -14.5 -19.0%
ESPUMISAN BABY 1 224 815 -27.1% 34.1% -6.5 830 230 967 -16.6% 48.2% -6.9 -13.1%
FASTUM 856 565 -37.7% 0.9% -0.5 476 762 637 -26.7% 2.3% -0.7 -6.5%
IODOMARIN 3 230 477 -4.8% 21.3% 0.4 620 987 887 -3.0% 9.2% -0.1 -6.7%
LIOTON 1 018 390 -42.1% 1.9% -0.9 1 136 975 794 -26.0% 4.3% -1.3 -16.1%
MEZYM 13 244 945 -41.5% 21.8% -8.3 2 036 325 226 -37.5% 15.3% -6.8 -19.2%
MIG 400 7 130 004 -32.8% 2.9% -0.8 855 676 786 -28.9% 2.2% -0.8 -13.3%
PROSTAMOL 1 205 953 -44.5% 15.4% -8.7 1 718 733 019 -39.4% 16.4% -9.3 -13.0%
RESPERO MYRTOL 1 095 183 -6.1% 7.4% 0 562 303 388 5.2% 8.0% 0.5 -6.2%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 87 320 -7.3% 2.6% 0 22 288 798 -7.5% 3.0% 0 -8.2%
DEXALGIN 17 583 -0.1% 0.4% 0 9 233 642 0.3% 1.1% 0 -0.8%
ESPUMISAN (ADULTS) 60 999 -1.6% 40.1% -0.5 37 441 551 -2.0% 48.6% -1.2 -0.4%
ESPUMISAN BABY 22 404 -0.6% 30.4% 0.8 17 030 287 -0.8% 46.5% 0.8 -3.3%
FASTUM 15 254 -3.0% 0.8% 0 9 230 798 -3.2% 2.2% 0 -1.3%
IODOMARIN 79 197 -8.8% 23.9% -1.2 14 587 562 -8.4% 10.0% -0.5 -4.2%
LIOTON 20 562 11.2% 1.9% 0.2 25 334 861 7.8% 4.5% 0.4 -1.5%
MEZYM 217 081 -1.1% 18.3% 0.4 34 415 542 -1.5% 12.2% 0 -3.3%
MIG 400 128 002 1.4% 2.6% 0.1 15 592 015 2.4% 1.9% 0 -0.8%
PROSTAMOL 20 405 -8.6% 11.8% -0.7 30 354 654 -7.9% 13.0% -0.6 -3.5%
RESPERO MYRTOL 22 674 -4.5% 6.9% 0.1 12 223 383 -5.9% 7.4% -0.1 -5.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
BROMHEXINE B-CH 435 862 5.7% 2.7% 0 112 473 444 0.4% 3.2% -0.2 5.5%
DEXALGIN 74 776 24.2% 0.3% 0 39 532 681 19.7% 1.1% 0 18.7%
ESPUMISAN (ADULTS) 260 079 28.7% 40.6% 2.1 162 126 903 26.5% 49.8% 1.6 22.2%
ESPUMISAN BABY 96 604 19.7% 29.4% 0.1 74 163 891 17.5% 45.7% -0.8 19.3%
FASTUM 66 470 24.7% 0.8% 0 40 100 012 24.1% 2.2% 0 26.8%
IODOMARIN 349 294 32.6% 23.7% 1.4 64 750 326 31.0% 9.9% 0.8 24.8%
LIOTON 77 411 18.7% 1.6% -0.2 97 815 660 19.3% 4.1% -0.6 32.2%
MEZYM 975 082 21.9% 18.5% -0.8 154 752 854 22.6% 12.7% -0.3 27.4%
MIG 400 539 752 36.9% 2.5% 0.3 63 784 644 36.6% 1.8% 0.2 18.7%
PROSTAMOL 97 107 20.6% 12.7% -0.3 145 099 537 18.6% 14.0% -0.5 23.0%
RESPERO MYRTOL 102 002 8.3% 6.8% -0.2 56 908 801 3.9% 7.7% -0.7 11.7%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN (ADULTS)


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)


MS VALUE (weekly)


ESPUMISAN BABY


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM



WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)


MS VALUE (weekly)


FASTUM-GEL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)


MS VALUE (weekly)


LIOTON 1000


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)


MS VALUE (weekly)


MEZYM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)


MS VALUE (weekly)


DEXALGIN 25


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)


MS VALUE (weekly)


MIG 400


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)


MS VALUE (weekly)


PROSTAMOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)


MS VALUE (weekly)


IODOMARIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)


MS VALUE (weekly)


RESPERO MYRTOL


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)


MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs